Google drops the shadow (well, mostly)
14 May 2010
Google has always felt like one of those logos/brands that you just can’t touch. Based on the typeface Catull, it’s nothing ground breaking but it has always been unique because it truly mirrors the Google brand (open and accessible). I was pleasantly surprised when I noticed (or at least took note) of the new google logo, colors and icons. So, what has Google changed—and why do I like it?
Good riddance to drop shadows
I really can’t believe it took this long. The previous version was horrific—you can’t barely read the text it’s so buried in the depths of its own shadow. I know we were all excited when we figured out how to give text a drop shadow, but this is one of those tricks that you either need to learn to refine or be banned to the WordArt club. The new shadow is well used, softer and it creates a simplicity that Google stands for.
Refined colors (and softer bevels)
Nothing major—in fact they might be the very same colors Google has been using all along. It’s really hard to tell beneath all that beveling and embossing! The new version uses a more refined way of creating some gradual depth, a little gradient and maybe a hint of bevel. I particularly like the golden “o” which gets used in the search pagination at the bottom.
Left sidebar and new icons
I am still not sure I like the new icons—not that I like the old ones either. They are colorful, simple and understandable, but they do feel a little gratuitous and not totally Google-like. The “News” icon is particular troubled. “Everything” looks like a last minute thought since they didn’t design anything new for this one. And, the idea of the left sidebar is something I’m still getting visually used to. Before, I only noticed this sidebar on the “Shopping” results so I’m finding I need to keep reminding myself that my search results aren’t items for sale. It’s going to take a little getting used to.
Conclusion
I’m happy and I’m adjusting. I definitely don’t miss the drop shadow or the obvious bevel. The sidebar is still something I’m not sure I need—the drop down at the top of the page worked just fine. Just do a little search in Google and see what you think.
How are the new colors and icons working for you?
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