Design / Ramblings / Social Media
9 October 2010
You know you want your Twitter page to be different, but where do you start? Let’s look at a few examples of organizations that have custom Twitter pages, what they did right and what they did wrong (keeping in mind we are only addressing design at this point, content is for another post).
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Foundation Center
Twitter page: http://twitter.com/fdncenter / Website: http://foundationcenter.org/
Well done:
- Consistent color palette
- Twitter picture uses logo
- Twitter background emphasizes the brand colors
Room for improvement:
- The background, although is done well, could also emphasize something new about the organization—such as a mission. Since they’ve used their logo as their picture, the background would be a good place to give some idea as to WHAT they do (or how). If I were to simply look at their Twitter page, I might not know what this organization does.
- Although the yellow is a brand color, it can be a little hard to read. Be sure to have enough contrast with your color palette.
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Idealist
Twitter page: http://twitter.com/idealist / Website: http://www.idealist.org/
Well done:
- Consistent color palette
- Bold background design
- Take the opportunity to inform followers of other social network links
- Good Twitter name
Room for improvement:
- Although the background is unique, the links are active—so users might find themselves clicking at nothing
- Lower resolution monitors might not see this full background and it could be distracting
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Greenpeace
Twitter page: http://twitter.com/greenpeaceusa / Website: http://www.greenpeace.org/usa/
Well done:
- Consistent color palette
- Creative background gives a sense of what type of organization Greenpeace is
- Good Twitter name
Room for improvement:
- The orange links can be hard to read. Maybe they could have made the sidebar a different color to add that needed contrast.
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