Designing Better Web Content
17 January 2012
Did you know that the content quality of your website greatly outweighs all of that SEO nonsense when it comes to where you rank in search results?
Fundraising effectiveness, issue awareness, board member involvement, and website traffic all increase when your content quality increases. And don’t even get us started on organizations that expect Twitter followers to just materialize out of thin air without engaging content to attract them! Creating web content that is captivating to users while remaining search engine friendly is the toughest job on the web. Let us walk you through how to approach the content creation process, starting with identifying an appropriate medium-be it Twitter, Tumblr, Google+, Facebook, email, or your website-and then designing content that works well with that medium.
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